FH-AP - The Beginning

3 passions: Advertising, Photography, and Showcase.

United under the umbrella of my business, Florian Hirzinger Advertising & Photography.

Advertising

In October 2010 my passion for creativity became official: I founded my own advertising agency.

What had only been a hobby until then, suddenly became my job: creating advertisements that work because they are different.

Today my advertising agency is a one man show. That's why I'm able to work more efficiently and flexibly than most of my competitors. When I'm at my wit's end, I work closely with freelancers of all kind. No matter if it's a graphic designer or a film producer.

Photography

Photography with a touch of my personal style - that's always been part of my art project Showcase. Since the summer of 2012, it's also part of my job.

I specialize in advertising photography, PR photography, fashion photography, event photography, architecture photography and landscape photography, and I'm working for businesses of all kind.

For example for Mercedes-Benz and the creative people of their agency Liganova, who regularly send me to places like Kitzbühel, Lech, Sylt, Berlin and Stuttgart.

Equipment

  • Sony Alpha 900
  • Sony / Carl Zeiss Vario-Sonnar T* 2.8 / 16-35 mm
  • Sony / Carl Zeiss Planar T* 1.4 / 50 mm
  • Sony G 2.8 / 70-200 mm
  • Sigma APO 5.6 / 400 mm
  • Belomo Peleng Fisheye 3.5 / 8 mm 

Showcase

My photography art project "Showcase" is the attempt of visualizing moments emotionally - a collaboration between the photographer and the viewer. An attempt, because viewing a photograph trying to capture a moment will never be the same as actually experiencing the moment. And as the viewers experience a photograph in their own unique way, they are inevitably part of the process. This is why the exposure of a photograph - an emotionally visualized moment - is not finished before it reaches the viewer‘s eye.

Solo Exhibitions

  • 2014: "Gedanken tanken", Galerie zeitlos, Hopfgarten im Brixental, Austria
  • 2014: "Landscapes", Capital Bank Kitzbühel, Austria
  • 2011: "Urban Motions", Galerie R2, Vienna, Austria

Group Exhibitions

  • 2017: photo::vienna, Museum für angewandte Kunst (MAK), Vienna, Austria
  • 2014: Broadway Gallery NYC, New York City, USA
  • 2013: Vienna Showcase, Museum of Young Art, Vienna, Austria
  • 2011: Real World Gallery, London, UK